A2 Advanced Portfolio - Group Evaluation Screenflow

Evaluation Preparation

Because we have to answer four main questions in the evaluation, we plan to use four different ways of presenting our answers. Our predominant way of recording our answers was using Screenflow, which allowed us to show our video, website, and digipak, as well as any other relevant pages or images, with a recording of ourselves answering the questions. This is quite standard of evaluations, but we plan to use less usual methods too, such as getting people from our audience focus group to hold up cards with their feedback on with a voiceover of someone in our group explaining the way their answers affected our creative decisions. We also want to answer a question in front of a projector with relevant web pages projected onto us, in the same way as when we filmed Adash with the jellyfish animation projected onto him.

Digipak

We have to create a front panel for the Digipak, and decided to use this photograph of Adash which we took during the filming of the video. We are unsure of which font colour or positioning to use, as none of these match the image well but don't fit in with our overall colour scheme, which revolves around blues and greens. It will be likely that we use a white font as it is more simple and doesn't obviously reject any of our conventions.

Digipak

This is the outline of how we plan to create our Digipak.

This is a still from the music video that we plan to use as a panel on the Digipak to maintain fluidity through all our products.

This is the logo for our production team, Tripod Productions.

This is a first draft version of out Digipak. Katie is taking the lead in creating the Digipak, while Rachael is focusing on the website and I am mainly working on the video, but we are all sharing feedback and ideas.

Website

This is the main page of Adash's promotional website

Hovering over the home symbol shows a drop down menu that takes you to other pages we created, and in a lower corner are links to Adash's social media sites.

Rachael, who is currently in charge of creating the website, created some mock-up merch items to put on Adash's website:

These items contain the jellyfish motif that we have kept constant through the video and both ancillary tasks. We also chose to use the picture of Adash that features on the main panel of the Digipak as the main image on the website so that both ancillary tasks are obviously interlinking. We included links to social media sites such as Facebook, Twitter & Tumblr because we thought that because Adash was a young, independent artist, he may be more adept with social media sites and more interconnected to his audience as a result.

Adash bio

This is the draft of Adash's biography page on the website. It was based loosely upon a post Tom Milsom made on his Tumblr blog when he hit 30,000 followers as a type of introduction to his new fans. I tried to make it informal and friendly but still informative.

I am Adash. I'm 17 years old and I look like this:

I'm generally referred to as a musician, although I think of myself more as an audio-visual artist. I first started sharing creative content as a Youtuber when I was 14, but now I've given up making videos and become a full-time musician and graphic artist. I've always drawn a lot, ever since I was young, and over the last year I've channelled this into my album, Take Me Out, which is being released soon.

I've been playing some gigs in London recently to promote my album, and I've been really overwhelmed by the response and support from everyone. I've got some dates lined up in the UK over May and June of this year and you can find the dates here. I appreciate the support I get from you all so much, so I'd love it if you could join me.

Creating this album has kept me incredibly busy over the last year, but I have some exciting news for the next year. If everything goes to plan, I'll be supporting one of my favourite bands on their overseas tour. I can't say who it is yet but once everything's confirmed it'll be announced. Watch this space.

Audience Research Feedback

Today we invited a group to watch our music video, which is almost finished, in order to gain audience feedback from varying demographics. Most members of the audience were teenagers from 16-18 years old (our target audience) but we also received feedback from older members of staff at the school, between 20 and 40 years old. One member of the audience was about 25 years old, the top end of our intended demographic, so we thought it would be interesting to see if her response to the video was more similar to the teenage or older audience. These are some of their responses:

Camilla - 25 y/o

Gemma - 44 y/o

Chloe - 17 y/o