What are the links between the music, the lyrics & the visuals?
Goodwin's six point theory indicates that:
• Music videos demonstrate genre characteristics
• There is a relationship between lyrics and visuals
• There is a relationship between music and visuals
In our music video, we use both literal and abstract depictions of the lyrics & music. For example, the scenes shot in the park reflect the lyrics in a more literal way ("there's some teenage smell to summer"/"there's some simplicity to sunshine"/"breathing in the air here makes it fine"). However the use of fractal jellyfish shots as projections give the video a more abstract feel and while these shots don't link directly to the lyrics, we thought the fluidity and surreal aspect of them worked well with the music.
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