We gave a questionnaire to a group of 10 seventeen year olds. None of them knew anything about the artist and hadn't heard the song before, so their answers were uninfluenced by prejudgements. After playing them the song, we gave them these question sheets. Their answers varied slightly but the general consensus was that the artist was around 20 years old, and a white, 'alternative'-looking male with long hair. The majority of people guessed that the song was about love, and aimed towards 'hipsters', a sub-culture of people who thrive on rejecting mainstream culture.
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